Examine how directors and cinematographers work together to create indelible images for brands.
Jun 8, 2023 - Jun 8, 2023
Workshop Fee: $85
Workshop Duration: 2.5 hours (Thursday, 7-9:30pm ET)
Workshop Location: Online
Class Size: 50
Note: This workshop will be held in a live, online format utilizing the Zoom platform.
Class meets on Thursday, Jun 8 from 7-9:30pm ET.
Get a real world view of how directors and cinematographers collaborate to create branded content that lands with impact. Topics will include storyboards, locations, pre-visualizing concepts, directing techniques, lighting, camera placement, and movement. Jon Weiman and his creative partner have made commercials for brands such as Infiniti (featuring Steph Curry), Facebook, Samsung, McDonald’s, Hyundai, Acura and Google. Over the years, their work has won multiple Gold Lions at Cannes, one show Pencils and Clio Awards.
Jon will be joined by cinematographer Steve Fierberg ASC (Emily in Paris, The Affair, Entourage).
Header image by Alaric Beal, taken during a commercial shoot for a Maine Media workshop.
The 2023 Cinematography Masters Series:
May 23: Feature Film Lighting with Steve Ramsey (Tuesday, 7-9:30pm ET)
May 25: The Art of Cinematography with Polly Morgan (Thursday, 7-9:30pm ET)
May 27: Directing the Eye with Natalie Kingston (Saturday, 1-3:30pm ET)
May 30: Kirsten Johnson on The Intimate Documentary (Tuesday, 7-9:30pm ET)
Jun 3: Finding Your Voice with Brendan Kuroki Uegama (Saturday, 1-3:30pm ET)
Jun 8: The Director & Cinematographer in Branded Content with Jon Weiman & Steve Fierberg (Thursday, 7-9:30pm ET)
Jun 13: Visual Effects & AI in Cinematic Storytelling with Ben West (Tuesday, 7-9:30pm ET)
Jun 15: Cinematography Master Class with Jakob Ihre (Thursday, 7-9:30pm ET)
Instructor: Jon Weiman
Jon Weiman is half of the Los Angeles-based directing duo Jon+Torey. Jon and his partner have made commercials for brands such as Infiniti (featuring Steph Curry) , Facebook, Samsung, McDonald’s, Hyundai, Acura and Google. Over the years, their work has won multiple Gold Lions at Cannes, one show Pencils and Clio Awards. Their most recent commercial for Tim Horton’s “The Autograph” was Ad of the Week in AdWeek and featured in AdCritic and Clio Magazine. They are represented by Furlined which is in the 2020 Production Company A-List. As a child of therapists, Jon’s work seeks to find humanity in unexpected places while working with a strong team of talented collaborators. Originally from Toronto, Jon graduated Queen’s University with a degree in Film Studies and, prior to his career in commercials, made a documentary about youth in post-genocide Rwanda.
Instructor: Steven Fierberg, ASC
Steven Fierberg is an award-winning cinematographer, receiving an ASC Award for best cinematography and a Latin Grammy.
Steve has created the ‘look and feel’ of some of the most successful series in television, including The Affair (Golden Globes Winner, Best Drama), Emily in Paris (Golden Globe nom), Entourage (5 Golden Globe noms), Once Upon a Time and Attila (ASC Award Winner for Outstanding Cinematography).