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Apr 21-28, 2021 SOLD OUT!!
Email [email protected] to be placed on a waitlist.


NOTE: This class will be held in a live, online format using the Zoom Platform
April 21st & April 28th: Class meets Wednesday Evening 6-8pm ET

This 2-day workshop will focus on how to size, edition and properly price your photographs for the fine art market. Juli has eleven years of experience working for a commercial gallery and will share insights about market trends, pricing for targeted audiences, gallery structures and various pricing models. Juli will also discuss best practices for edition and inventory management.

Session One: Juli will breakdown every facet of the process from production costs to the impact of multiple editions and how your target audience can influence your prices. This class will provide a strong foundation for establishing edition sizes and pricing your work. Homework from Day One: Student’s use the information provided to make decisions about own work.

Session Two: each student will have the opportunity to share their sizes, editions and prices and ask specific questions pertaining to their work.

Header Image: Juan Lopez

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Instructor: Juli Lowe

Juli Lowe was the former long-time Director of the Catherine Edelman Gallery. During her eleven years at the gallery, she helped establish pricing for many photographers and created distinctive packaging for video work. She also implement new initiatives including, Ctrl+P: Photography Taken Offline; Art Mixers, special events that engage younger collector groups; and several of the gallery's web series including, Chat Room, Hot Off the Press and Work From Home: Inside the Artist's Studio. In 2020, Juli curated New Formations, an exhibition that featured work by four emerging artists who utilize the photograph as material to construct a new visual language. With a deep knowledge of and passion for photography and the people who create, view, and write about it, Juli promotes the work of unrepresented and established photographers through exhibitions, acquisitions by private and public collections, and press outlets. Juli is an advisory board member for the Arnold Newman Prize for New Directions in Photographic Portraiture, is on the review committee for proposals for the exhibition calendar (2020+2021) at Filter Space, and has juried several photography competitions including Context 2021; The Arnold Newman Prize for New Directions in Photographic Portraiture; All About Photo Awards 2020 'The Mind's Eye’; and Lens 2016 International Juried Photography Exhibition.