Join Juli Lowe to gain valuable insights into the art of pricing, and positioning your photography business for success. Learn proven strategies, industry standards, and expert tips to navigate the fine art market confidently. Enroll now for a transformative experience in understanding the true value of your photographic art.

There are no available registration dates at this time.

Note: This class will be held in a live, online format using the Zoom Platform.
Class meets 2 Wednesday Evenings, May 18 & 15 from 6-8pm ET.

This 2-day workshop will focus on how to size, edition, and properly price your photographs for the fine art market. Instructor Juli Lowe has over a decade of experience working for a commercial gallery and will share insights about market trends, pricing for targeted audiences, gallery structures, and various pricing models. Juli will also discuss best practices for edition and inventory management.

Session One: Juli will break down every facet of the process from production costs to the impact of multiple editions and how your target audience can influence your prices. This class will provide a strong foundation for establishing edition sizes and pricing your work. Homework from Day One: Students use the information provided to make decisions about their own work.

Creating a proposal for an exhibition, Gallery image, Frances Jakubek

Session Two: each student will have the opportunity to share their sizes, editions, and prices and ask specific questions pertaining to their work.

Header Image: Juan Lopez

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Instructor: Juli Lowe

With a deep knowledge of and passion for contemporary art and photography, Juli Lowe promotes the work of unrepresented and established photographers through exhibitions, acquisition, and press opportunities. As the former Director at Catherine Edelman Gallery and PATRON, Juli has been collaborating with commercial galleries and museums for more than a decade.  

As the current Museum Manager at 21c Chicago, Juli collaborates with artists and arts organizations to create diverse exhibitions and programming. As part of Elevate at 21c Chicago. Juli has organized exhibitions such as Kiki McGrath: 8hrs; Kelly Kristin Jones: Rib of Disaster; Michelle Hartney: Unplanned parenthood: letters to an army of millions; and Michele Pred: Equal Pay. She started an Artist in Residence program in 2022 in response to seeing a need for prolonged engagement with artists.