Examine how directors and cinematographers work together to create indelible images for brands.

There are no available registration dates at this time.

Note: This workshop will be held in a live, online format utilizing the Zoom platform.
Class meets on Thursday, Jun 8 from 7-9:30pm ET.

Get a real world view of how directors and cinematographers collaborate to create branded content that lands with impact.  Topics will include storyboards, locations, pre-visualizing concepts, directing techniques, lighting, camera placement, and movement. Jon Weiman and his creative partner have made commercials for brands such as Infiniti (featuring Steph Curry), Facebook, Samsung, McDonalds, Hyundai, Acura and Google. Over the years, their work has won multiple Gold Lions at Cannes, one show Pencils and Clio Awards.

Shooting & Directing Branded Content - Jon Weiman
Shooting & Directing Branded Content, on-campus with Jon Weiman

Jon will be joined by cinematographer Steve Fierberg ASC (Emily in Paris, The Affair, Entourage).

Header image by Alaric Beal, taken during a commercial shoot for a Maine Media workshop.

The 2023 Cinematography Masters Series:

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Instructor: Jon Weiman

Jon Weiman is half of the Los Angeles-based directing duo Jon+Torey. Jon and his partner have made commercials for brands such as Infiniti (featuring Steph Curry) , Facebook, Samsung, McDonald’s, Hyundai, Acura and Google. Over the years, their work has won multiple Gold Lions at Cannes, one show Pencils and Clio Awards. Their most recent commercial for Tim Horton’s “The Autograph” was Ad of the Week in AdWeek and featured in AdCritic and Clio Magazine. They are represented by Furlined which is in the 2020 Production Company A-List. As a child of therapists, Jon’s work seeks to find humanity in unexpected places while working with a strong team of talented collaborators. Originally from Toronto, Jon graduated Queen’s University with a degree in Film Studies and, prior to his career in commercials, made a documentary about youth in post-genocide Rwanda.

Instructor: Steven Fierberg, ASC

Steven Fierberg is an award-winning cinematographer, receiving an ASC Award for best cinematography and a Latin Grammy.  

Steve has created the ‘look and feel’ of some of the most successful series in television, including The Affair (Golden Globes Winner, Best Drama), Emily in Paris (Golden Globe nom), Entourage (5 Golden Globe noms), Once Upon a Time and Attila (ASC Award Winner for Outstanding Cinematography).