Photographers, are you ready to get out into the fine art marketplace but don’t know how? This class teaches you how to find and deal with a gallery, as well as how to better communicate about your work.
Feb 4, 2023 - Feb 11, 2023
Workshop Fee: $450
Class Size: 10
ACT QUICKLY!! Just TWO seats remain.
Note: This class will be held in a live, online format using the Zoom Platform.
Class meets on two Saturdays, Feb 4-11 – 11am-6pm ET.
Photographers, are you ready to get out into the fine art marketplace but don’t know how? Guided by Alice Sachs Zimet, a fine photography collector with over 30 years of experience, this class teaches you how to find and deal with a gallery, as well as how to better communicate about your work – whether talking to a dealer, collector or at a portfolio review. We first go “inside the collector’s mind” to better understand where collectors shop, the questions they ask and how those questions impact working photographers today. We’ll then offer advice on how to find a gallery, and insider tips on what to do – as well as what not to do. We’ll talk about online platforms, benefit auctions, and offer abundant tips on how to best present at a portfolio review.
Finally, because how you talk about your work is almost as important as making it, we’ll teach you how to write and speak about your photographs. We’ll drill down to each photographer’s own written and verbal skills to improve your story-telling techniques.
Students are expected to present their business cards, websites, and give a 10-minute ‘elevator speech’ while showing work for peer critique.
“I cannot recommend Making Work, Now What? more highly. Over the course of this intensive workshop to get photographers to their next level, Alice offered insight and answered questions that are on all photographers’ minds as they close in on launching their professional practice. How to work with galleries (and which ones), how to price our work, including editioning, and how to effectively present ourselves in line with our photographic voice were effectively covered. Alice seemed to anticipate our needs and, as part of the course, offered directories of services, publications, galleries, and sales platforms that I was able to research and build into a concrete plan. It was also wonderful to have feedback from Alice, Nicole, and, notably, the other photographer participants on market trends and on my portfolio. This workshop has not only inspired my work in new ways, but it was also value for the money in that I can proceed as an emerging professional with confidence.”
“Alice’s energy and enthusiasm are infectious. Her marketing knowledge helps any photographer get work out into the marketplace.” – Susan Meiselas, Magnum Photographer; President, Magnum Foundation
“Alice’s students are smart, curious and enthusiastic. She has the rare ability to advise and guide both collectors and photographers!” – Rachel Peart, Head of Department, Photographs, Phillips London
“Alice’s classes are insightful and engaging. She covers all of the educational tools necessary to navigate the photography market today.” – Sara Weintraub, Program Director, Christie’s Education
“Alice helped me gain access to The Contemporary Art Museum (Genoa) and The Tate Modern (London). Mille grazie!” – Luca P.
“What pragmatic and practical information… I changed my artist statement, website and resume the next day!” – Lisa W.
“I walked away with a bouquet of new ways to market my work…” – Pauline M. R.
Instructor: Alice Sachs Zimet
Alice Sachs Zimet has been a collector of fine photography for 30+ years, as well as an educator, consultant, and advisor with regular participation in juries, portfolio reviews, and festivals. Faculty, International Center of Photography (ICP) School. Chair, Photography Curatorial Committee, Harvard Art Museums. Board, Magnum Foundation. Chair, Acquisitions Committee, ICP. Independent educator and consultant, Corporate Sponsorship. Adjunct Professor, Graduate Program, Arts Administration, Steinhardt School, New York University. Bachelor’s Degree (Art History), Syracuse University. Studied art history at the Sorbonne, Paris, France. Master’s Degree (Art History), New York University’s Institute of Fine Arts. Research Assistant, Grey Art Gallery. Manager, Summer Intern Program, Metropolitan Museum of Art. Manager, Direct Mail Publications Program, American Federation of Arts. Director, Worldwide Cultural Affairs, The Chase Manhattan Bank.