| 2-Day Shooting Commercials & Music Videos (Online)

Learn to conceptualize and produce effective commercial and branded content

This online workshop is for cinematographers, directors, producers, and all creatives who want to explore the process of creating compelling and effective promotional material and music videos. The class will begin with a case study with screenings analyzing trends and visual styles, and discussing concepts, technology, and visual storytelling. The relationships among the director, production company, cinematographer, ad agency, record label, and client are explored.

The focus of the class will be on combining narrative storytelling with brand placement for commercials and creating a world for the story of a music video. Students will conceptualize ideas, write scripts, create storyboards, design look books and treatments, explore location scouting tools, and pre-visualize their concepts. We will discuss directing techniques, lighting design, camera placement, and movement.

The instructors will be available to discuss career pathways and share their experiences finding success.

Image Credits:  Tom Ryan, Kara Birnbaum