| Editing Commercials & Music Videos

Guided by a master editor, learn the unique dynamics of editing commercials and music videos.

Commercials, branded content, and music videos allow filmmakers and editors to explore different styles of visual storytelling that are often powerful and memorable. They grow from thinking outside the box, requiring that filmmakers discover new ways of interpreting and telling a story. In this week-long workshop, you’ll learn how to step outside of your comfort zone and push your editing skills to a whole new level.

We will start the week by comparing different styles of editing and how the approach changes depending on the project. Through case studies and demonstrations, your instructor will help demystify the world of editing and post-production for commercials and music videos. We will examine how to unleash your creative potential while also respecting the demands of these forms. You’ll be introduced to key editing concepts and explore how to use them to create work that lands with impact. You’ll get a real world view of how to navigate the industry, work with storyboards, and communicate with your clients so that you can bring their vision to life. For each project in the class, you’ll have the opportunity to edit from scratch, create looks for color grading and, finally, work on sound design and color management for delivery.

Students will have access to footage and real-world projects. Certain assignments will give students the opportunity to work with their own footage if they desire to do so. Bringing your own footage is not required, but it is always welcome. Throughout the week, you’ll share your exercises with the class for feedback and constructive critique.

Students will work with Adobe Premiere, Davinci Resolve, After Effects, and other software. Even so, this won’t be a software-based class. You can work with the software you are most comfortable with, but we will encourage you to learn as much as you can from each program.

If you aren’t already familiar with these programs, we recommend that you consider taking the following workshops before you register for this class: Adobe Premiere, DaVinci Resolve, and Adobe After Effects. Some of these workshops are also offered online in 1-Day, week-long, and 4-week versions.