Learn how to package and finance a project, and shepherd it all the way from greenlight to distribution

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A producer must be adept in bridging creative and financial worlds in order to make a film or TV project happen. This workshop closely examines the role of the creative producer in overseeing the development and production of a project from conception to completion.  Particular attention will be paid to strategies for getting a project to be financed and greenlit.

Explore how to attract talent, acquire and develop material, deal with agencies, determine an appropriate budget level, and spend the budget wisely.  The producer’s role in interacting with writers, directors, and the creative team will also be covered in depth.  

You’ll learn how to determine what medium or platform best suits a project.  Case studies will illuminate the nuances of assembling a package and different options for financing: development deals, studio vs. independent models, tax credits, foreign sources – even crowdfunding.  The crucial dynamics of pitching a project and preparing a presentation to talent, financiers, studios, networks, and distributors will be explored.  The class will also examine how to choose and work with key production personnel, legal and union issues, contracts, deal-making, and the implications of different distribution models.  You’ll also learn how to assess which film festivals and markets are vital for your particular project.

Through it all, you will be guided by a deeply-experienced producer who has shepherded many successful and award-winning films through all phases of development and production.  This course is also recommended for directors and writers who want to understand the dynamics of working with a producer, or how to be your own producer.

Image Credits:  Jen Hoffer, Christine Moriello

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Instructor: Eric Mofford

Eric Mofford is a creative producer, line producer and budget consultant. He has been involved in over 150 film, television and on-line productions as well as numerous music videos and commercials. His credits include the Emmy-winning television series "24," the acclaimed Netflix documentary “Sunshine Superman,” and the iconic indie feature “Daughters of the Dust.” He has overseen projects for NOVA, PBS, Nat Geo, Animal Planet, Discovery Channel, Smithsonian Channel, NBC Sports and Comedy Central. He served as Head of Production at Unconventional Media, producing the Emmy-nominated award-winning documentary, “Houston We Have A Problem,” the live action portions for the EA video game, “Need For Speed: Undercover,” with Maggie Q, and the dramatic television pilot, “Finding Hope,” with Chris Mulkey, James Morrison, Darby Stanchfield and Molly Quinn. Mofford, a member of the DGA, has written and directed projects for Disney Interactive, Saban Entertainment, Discovery Channel, Image America, United Way and TBS. He has sold two feature film screenplays and has various projects in development including VR/AR and a transmedia documentary. His dramatic blues film, “Travelin’ Trains,” won over a dozen national and international film festival awards and continues to play in art museum showcases over 25 years later. He has done schedules and budgets for both studio productions and small indies and has shared that knowledge teaching numerous media workshops, both in the United States and internationally.