Learn how to package and finance a project, and shepherd it all the way from greenlight to distribution.

There are no available registration dates at this time.

ONLINE SPECIAL!!  Register for this workshop by 5PM Friday August 7, and automatically earn a 10% tuition discount! No coupon code required.

NOTE: This class will be held in an online format using the Zoom Platform
Class will generally meet 10am-6pm EDT

A producer must be adept in bridging creative and financial worlds in order to make a film or TV project happen. This workshop closely examines the role of the creative producer in overseeing the development and production of a project from conception to completion. Particular attention will be paid to strategies for getting a project to be financed and greenlit.

Explore how to attract talent, acquire and develop material, deal with agencies, determine an appropriate budget level, and spend the budget wisely.  The producer’s role in interacting with writers, directors, and the creative team will also be covered in depth.  

You’ll learn how to determine what medium or platform best suits a project.  Case studies will illuminate the nuances of assembling a package and different options for financing: development deals, studio vs. independent models, tax credits, foreign sources – even crowdfunding.  The crucial dynamics of pitching a project and preparing a presentation to talent, financiers, studios, networks, and distributors will be explored.  The class will also examine how to choose and work with key production personnel, legal and union issues, contracts, deal-making, and the implications of different distribution models.  You’ll also learn how to assess which film festivals and markets are vital for your particular project.

Through it all, you will be guided by a producer experienced in both film and television, whose credits include fiction, documentary, and reality. This course is also recommended for directors and writers who want to understand the dynamics of working with a producer, or how to be your own producer.

Image Credits:  Jen Hoffer, Christine Moriello

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Instructor: Heather Winters

Heather Winters is a film producer, director and writer and a two-time Sundance-winning executive producer. Heather executive produced Morgan Spurlock's Academy Award® nominated and Sundance-winning documentary, Super Size Me, and Anthony Haney-Jardine's Sundance-winning dramatic feature, Anywhere, U.S.A.  Her other producing credits include Michelle Memran's The Rest I Make Up (Best Movies of 2018, The New Yorker), AJ Schnack's, Convention, (IFC/Sundance Selects), Class Act (Morgan Spurlock Presents), and Jim Killeen's Google Me. In 2013, she made her directorial debut with TWO: The Story of Roman & Nyro, about legendary songwriter and music producer Desmond Child's journey to parenthood. Television credits include ThunderCats, Silverhawks, The Comic Strip, and MTV's Real World. Heather is a film professor at Sarah Lawrence College where she teaches producing, development and pitching for film and TV, and documentary filmmaking. She is the founder of White Dock and Studio on Hudson production companies.