Learn how to package and finance a project, and shepherd it all the way from greenlight to distribution

Aug 23, 2021 - Aug 27, 2021

Levels: Intermediate, Advanced,
Workshop Fee: $895
Class Size: 12

A producer must be adept in bridging creative and financial worlds in order to make a film or TV project happen. This workshop closely examines the role of the creative producer in overseeing the development and production of a project from conception to completion. Particular attention will be paid to strategies for getting a project to be financed and greenlit.

Explore how to attract talent, acquire and develop material, deal with agencies, determine an appropriate budget level, and spend the budget wisely.  The producer’s role in interacting with writers, directors, and the creative team will also be covered in depth.  

You’ll learn how to determine what medium or platform best suits a project.  Case studies will illuminate the nuances of assembling a package and different options for financing: development deals, studio vs. independent models, tax credits, foreign sources – even crowdfunding.  The crucial dynamics of pitching a project and preparing a presentation to talent, financiers, studios, networks, and distributors will be explored.  The class will also examine how to choose and work with key production personnel, legal and union issues, contracts, deal-making, and the implications of different distribution models.  You’ll also learn how to assess which film festivals and markets are vital for your particular project.

Through it all, you will be guided by a producer experienced in both film and television, whose credits include fiction, documentary, and reality. This course is also recommended for directors and writers who want to understand the dynamics of working with a producer, or how to be your own producer.

Image Credits:  Jen Hoffer, Christine Moriello

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Instructor: Eric Mofford

Eric Mofford is a producer, line producer and budget consultant. He has been involved in over 150 film, television and web productions as well as numerous music videos and commercials. His credits include the Emmy-winning television series 24 and the iconic indie feature, Daughters of the Dust. Recently he served as Head of Production at Lone Wolf Media overseeing documentary projects for NOVA, Nat Geo, Animal Planet, Smithsonian Channel and PBS. Previously, he served as Head of Production at Lady of the Canyon where he produced projects such as the dramatic television pilot, Finding Hope, with Chris Mulkey, James Morrison, Darby Stanchfield and Molly Quinn; and the comedy documentary, We’ll Always Have Dingle, shot in Kerry County, Ireland. He also served as Head of Production at Unconventional Media, producing the Emmy-nominated award-winning documentary, Houston We Have A Problem, and the live action portions for the EA video game, Need For Speed: Undercover, with Maggie Q. Mofford, a member of the DGA, has written and directed projects for Disney Interactive, Saban Entertainment, The Discovery Channel, Image America, United Way and TBS. He co-produced Senior Year, a 13-part PBS documentary series on high school. He has sold two feature film screenplays and has various projects in development. His dramatic blues film, Travelin’ Trains, won a dozen national and international film festival awards and continues to play in art museum showcases over 25 years later. He has done schedules and budgets for both large studio productions and small indies and has shared that knowledge teaching numerous media workshops, both in the United States and internationally.