Learn How to Launch in the World of Food Media
Jun 12, 2021 - Jun 13, 2021
Workshop Fee: $350
Class Size: 20 (Max)
NOTE: This class will be held in a live, online format using the Zoom Platform.
Class meets 11am-4pm ET (With meal break 1-2pm)
Learn how to navigate the many professional opportunities that exist within the world of food media. Very few people realize how broad the food media industry actually is, employing a large range of culinary professionals specializing in telling stories through food for the visual tastebuds.
Whether it’s a cooking show, competition show, commercial, social media campaign, cookbook, or food magazine, there is a team of food stylists, culinary producers, lead stylists, assistants, floor managers, and shoppers not only making food camera-ready, but also developing and testing recipes, writing culinary scripts, and guiding celebrity chefs to stardom and beyond.
This class aims to demystify the food media world and how food content is created in our modern day. It will provide a foundation and strategy for those looking for new careers in this amazing industry as well as structure and insight for those current and/or aspiring content creators looking to up their production value.
On Day 1, get ready for food media 101! We will discuss the industry at large, the evolving platforms for content, the players involved, the skills required to get a foot in the door, and finally, how to become successful as a food media professional. For homework, students will be given one recipe each and asked to break that recipe out into the steps they think their favorite celebrity chef would follow on screen, like a script to a movie.
Then, on Day 2, each cooking “script” will be incorporated into the bible of all of culinary productions, the “Culinary Breakdown”. Students will learn how this breakdown is structured and how it will inform the pre-production needs and shooting script of every food media job one will ever undertake. This fundamental exercise will provide insight, structure, and knowledge of how one’s vision goes from the pen to screens everywhere. This course is the culinary production professionals’ guide to food media.
Leave with an understanding of how this extraordinary industry works!
Photos Courtesy of Pablo Munoz, Header Image: Lily Banse
Instructor: Pablo Munoz
Pablo Munoz is a director, culinary producer, senior producer, chef, and food stylist. He has cooked for some of the best chefs in the country and produced television shows nominated for Emmys and James Beard awards. He has worked on shows such as Beat Bobby Flay, Bobby Flay’s Barbecue Addiction, Cooks vs. Cons, Brunch @ Bobby’s, My Grandmother’s Ravioli, and Rev Run’s Sunday Suppers, just to name a few. Pablo has worked with talent including Bobby Flay, Geoffrey Zakarian, Carla Hall, Ina Garten, Michael Simon, Alex Guarnaschelli, Anne Burrell, Aaron Sanchez, Andrew Zimmern, Richard Blais, Mo Rocca and many more. He has produced and directed commercials for Coca Cola, Heinz, Salt with Carla Hall, Galbani Cheese, Food Network Kitchens, and Checkers.