Feb 4, 2021 - Feb 11, 2021
Mar 18, 2021 - Mar 25, 2021
Workshop Fee: $155
Class Size: 8 (max)
February sessions SOLD OUT! Email [email protected] to be placed on a wait list.
NOTE: This class will be held in a live, online format using the Zoom Platform.
Class meets 6-8pm ET for 2 consecutive Thursdays
The playing field is leveled, and image making has moved to digital promotions, experiences and exhibitions. How can this be used to your advantage? Organization is essential for success, and this course will guide you on management of your many dreams, goals and endeavors.
Between the two sessions, we will go over topics including best practices on reaching out to agencies and galleries, writing about your work through artist statements, cover letters and more.
We will also talk about displaying work online, everything from curating the content on a personal website, to using 3rd party selling platforms like Artsy among others.
Two key areas we will discuss are:
- Know your work, know yourself. What are you putting out there, and does your statement match your work? Can you describe your work in 30 seconds? Who are your dream clients or audience, where do you want to go?
- Know your audience. How can you create and cater to clients while staying true to your practice and self? After reaching out, how do you effectively follow up? What is the most appropriate way to open a conversation?
All images: ©Sherri Littlefield
Instructor: Sherri Littlefield
Sherri is a New York City based photographer and curator interested in data, collaborative projects and using contemporary art toward social good. Sherri was the director of Foley Gallery from 2016-2019, and was briefly the Interim Director of ClampArt in 2020. Projects curated by Littlefield have been featured at PULSE Art Fair, AIPAD, the Huffington Post, artnet, dnainfo new york and Whitewall Magazine. She has served as a juror and reviewer for many competitions, including Photo Lucida Critical Mass (2020), PDN’S The Curator (2019), Photoville and PDN’s Photo Plus. She will be a reviewer during Palm Springs Photo Festival in September 2020. As an artist, Sherri has exhibited her art internationally, including the Brighton Photo Biennial, the Orlando Museum of Art, the Aperture Foundation and the Museum of Contemporary Art – Georgia. Since 2018, Sherri serves on the advisory board of the New York Chapter of the American Society of Media Photographers.