Get Inspired! Bring Your Message to Life Through Powerful Storytelling.
Jun 14, 2021 - Jun 18, 2021
Workshop Fee: $695
Class Size: 14 (Max)
NOTE: This class will be held in a live, online format
Class meets Mon-Fri, 9am-4pm ET + optional 1:1 with instructors
Many people were told at some point in their lives that they aren’t “creative.” Our workshop challenges this notion – and emphasizes that fresh, original concepts and engaging stories are welcome everywhere.
If you’re a writer or producer who’s working in marketing, or corporate/government communications – and you could you use some inspiration to bring your creative voice to life – this class was made for you. We can help you take your message beyond corporate-speak, key words and character counts to boldly stand out in today’s omnichannel universe.
We survey each class beforehand to base content around specific needs. We also bring in writers and communication professionals from business and government to share their perspectives and insights. Then they provide us with a challenge they’re currently dealing with as the basis for the in-class assignment. This means you’ll have a chance to work on a project for a client with a real business need, honing your presentation skills, developing the big idea, and then pitching it in a virtual meeting.
It’s real world – in real time.
We’ll also cover the fundamentals of effective B2B and B2C communications, providing a host of tips and techniques designed to grab the audience’s attention. We delve into the importance of a strong central idea and explore different ways of using tone, language, and visuals to bring relevance and a human element to the task at hand.
Take your thinking to a whole new level. And feel free to bring work in progress and/or project ideas to share with instructors and the class.
“Corporate Writing allows you to learn today, use tomorrow.” – Lynne Breniman, Video Services Manager
“It’s one part exploration of your creative identity, one part codification of the creative process, and one part real-world application.” – Scott Faris, Video Producer
“A balanced combination of the key elements required not only for media writing, but also creative writing in general.” – Catherine Cranmer, Sales & Marketing, Visual Sales
Image Credit: ©Christine Moriello, Header Image: ©Drew Cornwall
Instructor: Bob Rosswaag
Bob specializes in developing positioning, messaging and internal communications for some of the world’s best known brands, including American Express, ANN INC., Avon, HSBC, Mondelēz, Roche, T. Rowe Price, UBS, Unilever, and many others. On a parallel track, he has a special love for teaching and has conducted onsite writing workshops for clients (including Charles Schwab and Raytheon) and guest lectures in advertising at his alma mater, Seton Hall University. Bob holds bachelor degrees in communication and English and a master’s degree in English from Seton Hall.
Instructor: Jeanne Reilly
After more than 25 years working in Corporate America and being the driving force behind hundreds of promotional and motivational videos, Jeanne Reilly is now the President of Baldwin Street Productions, a Montclair-based agency specializing in video production and creative content. Producer, director, rainmaker, coach - Jeanne wears many hats, knows where the talent is, and has gathered together an extensive network of the most innovative, successful and award winning talent in corporate video production.