| The Photobook Bootcamp: Process, Production, and Marketing

Make your monograph a reality. And sell it too.

Creating and publishing a photography book is no small feat, but nothing compares to seeing your work imprinted permanently onto the pages of your very own monograph. By sharing insights, tips and tricks, mistakes made, and lessons learned in publishing her own self-funded monograph, Nancy Borowick will demystify today’s publishing process for students who are ready to take their photography project to the pages of their very own book.

This course is meant for artists and photographers with well-developed projects (unfinished or finished) and will start at the beginning, asking students why they want to make a book and who it is for. From there, students will learn about everything that lives between idea and finished product: concept development, visualization, logistics, planning, budget, funding, building a team, and production, plus the epilogue of marketing and press strategy. Special attention will be paid to the importance of collaboration and developing a strategy. As a group, the class will pore over numerous photo books, past and present, to identify trends and contextualize their own work within the market. There will be one-on-one session with Nancy, before and during the workshop, virtual guest speakers from across the industry, book dummy crafting and game planning for each student’s project so they will leave the class with the necessary tools to bring their books to the public. 

In a contemporary publishing landscape flooded with options and opinions, let Nancy provide some guidance, showing you how to stand out in the crowd, and when and where rules and traditions can be bent or broken.

All photo credit © Nancy Borowick