A weekend workshop to help photographers get work out into the art market!
There are no available registration dates at this time.
NOTE: This Course will be held in an Online Format using the Zoom Platform. Class will meet from 10AM – 5PM EDT with breaks throughout the day.
Day #1 we begin with an in-depth presentation going ‘inside the collector’s mind’ to better understand where collectors shop and the issues to building a collection: dealing with galleries, pricing, editioning as well as questions they regularly ask. We’ll offer advice on how to find a gallery, what not to do, and how to protect yourself. We’ll talk about the importance of online platforms, benefit auctions, and offer abundant tips on how to best present — and be remembered — at a portfolio review . Finally, we will offer ‘best practices’ on how to brand yourself with strong communication tools.
Day #2 is dedicated to your own branding materials. Why? Because how you write and how you speak about your work is almost as important as making it. We analyze your own communication tools, both written and verbal. You will be asked to share and ‘defend’ your business card as well as present a 5-minute ‘elevator speech’ while showing your work in front of the class for peer critique. Students will share their images and business cards through screensharing (using either Keynote or PowerPoint presentations converted to PDFs.)
Abundant handouts will be sent to students.
Instructor: Alice Sachs Zimet
Alice Sachs Zimet has been a collector of fine photography for 30+ years, as well as an educator, consultant, and advisor with regular participation in juries, portfolio reviews, and festivals. Faculty, International Center of Photography (ICP) School. Chair, Photography Curatorial Committee, Harvard Art Museums. Board, Magnum Foundation. Chair, Acquisitions Committee, ICP. Independent educator and consultant, Corporate Sponsorship. Adjunct Professor, Graduate Program, Arts Administration, Steinhardt School, New York University. Bachelor’s Degree (Art History), Syracuse University. Studied art history at the Sorbonne, Paris, France. Master’s Degree (Art History), New York University’s Institute of Fine Arts. Research Assistant, Grey Art Gallery. Manager, Summer Intern Program, Metropolitan Museum of Art. Manager, Direct Mail Publications Program, American Federation of Arts. Director, Worldwide Cultural Affairs, The Chase Manhattan Bank.