Explore tools and applications of social media and the implications of their use in the photography field and create a Speculative Advertisement (Spec Ad) to help showcase your skills in a commercial setting and online.

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NOTE: This Class will meet in a live, online format using the Zoom Platform.
Class meets 3 Wednesdays 6-8pm ET.

Students will explore tools and applications of social media and the implications of their use in the photography field. Best practices and supporting research are also addressed, as well as the dynamics of group, company, and influencer collaboration, experienced through recommended class projects.

We’re constantly surrounded by social media and our use of various platforms can inform relationships with family, friends, co-workers, fellow students, and potential employers. Social media can keep us informed on politics, pop culture, news, business, weather, and more. Social media can divide people through false (or “alternative fact”) news and can be used to spread dissent, hatred, and propaganda. Social media has the power to influence for better or worse. How much social media is too much?

What you will learn

By the end of the course, students will develop a greater understanding of the prevalence of social media in all aspects of our lives. Assignments from this course are intentionally open-ended and encourage students to explore. Exercises will include creating a Speculative Advertisement (Spec Ad) to help showcase your skills in a commercial setting and online, exploring a social media platform one is not yet familiar with (Reels, TikTok, etc), and a class critique of what we’ve seen.

This course is designed to explore content creation using matured technologies such as a DSLR or high-tech 12-megapixel smartphone camera.

Course requirements

Students are expected to have at minimum working knowledge of photographic equipment and how to post to and manage social media platforms.

Editing content creation photography on a laptop

Header Image by Gerd Altmann, laptop image by George Milton

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Instructor: Sherri Littlefield

Sherri is a New York City based photographer and curator interested in data, collaborative projects and using contemporary art toward social good. Sherri was the director of Foley Gallery from 2016-2019, and was briefly the Interim Director of ClampArt in 2020. Projects curated by Littlefield have been featured at PULSE Art Fair, AIPAD, the Huffington Post, artnet, dnainfo new york and Whitewall Magazine. She has served as a juror and reviewer for many competitions, including Photo Lucida Critical Mass (2020), PDN’S The Curator (2019), Photoville and PDN’s Photo Plus. She will be a reviewer during Palm Springs Photo Festival in September 2020. As an artist, Sherri has exhibited her art internationally, including the Brighton Photo Biennial, the Orlando Museum of Art, the Aperture Foundation and the Museum of Contemporary Art – Georgia. Since 2018, Sherri serves on the advisory board of the New York Chapter of the American Society of Media Photographers.

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