There are no available registration dates at this time.
This class will be held in a live, online format using the Zoom Platform.
Class meets Wednesdays 1-4pm ET for Four Weeks
The question I get asked most as a gallerist is, “How do I choose the artists I represent?” The better question to ask is, “How can I choose myself to be a successful artist without waiting for a gallery to represent me?” Whether you want to work with a gallery sometimes, all the time, or not at all, you can come up with a strategic plan to move your career forward.
In this workshop, you will learn and sharpen your skills to effectively get your work seen and discovered by your audience. I will introduce you to less traditional and unorthodox approaches to present and sell your work.
We will design a social media plan for effective communication, variety, and stickiness. I will advise on how to apply to competitions and what competitions to apply for, and other opportunities that are worth your time, effort, and resources.
Practical strategies on approaching galleries, professionalizing your portfolio and having a clear artist statement will be addressed, as well as current trends in photography, discovering where your work might fit in.
There are three types of artists out there: ones with a gallery, ones without a gallery, and ones with a gallery when they choose to have one. This workshop will help you determine which path is right for you.
Instructor: Michael Foley
Michael Foley opened his eponymous gallery in the fall of 2004 in New York after fourteen years of working with notable photography galleries including Fraenkel Gallery, Howard Greenberg Gallery and Yancey Richardson Gallery. The gallery has since been invited to participate in over thirty international and national art fairs including Paris Photo, Pulse, AIPAD, VOLTA, and the London Art Fair. Gallery exhibitions and artists have been reviewed and written about in numerous publications including The New York Times, The New York Times Magazine, The New Yorker, Artforum, Modern Painters and ArtNEWS. Foley is the founder of The Photo Community, which offers classes and commentary on contemporary photography. He continues his interest in education by serving on the faculty of the School of Visual Arts and the International Center of Photography where he teaches and lectures on issues in contemporary photography.