Joe Lavine is a photographer, educator, and author. As a photographer, Joe has spent roughly thirty years capturing the essence of food. These years of focusing on the details, which involved frequent experimentation and problem-solving, have made him an expert in understanding food as a subject and lighting techniques. Joe’s clients include Coors, Betty Crocker, General Mills, Coca-Cola, Pillsbury, Coleman Foods, Yoplait Yogurt, Peaberry Coffee, and Celestial Seasonings.
Joe has taught lighting and digital imaging at multiple universities and during his time as the Manager of Educational Services at Profoto traveled across the US giving lectures on lighting and the world of professional photography. He is the author of multiple books on photography, including the 2019 release of Lighting for Photographers, An Introductory Guide to Professional Photography. Whether through teaching or writing, Joe’s goal is to provide people the tools to achieve their goals in photography.
“How the hell do I make a hamburger look pretty? By learning everything I possibly can about it first. That up-front time being curious helps me to actually make my subject come alive. To capture the essence of a thing by knowing it inside and out so the viewer senses, on all levels, what they are technically experiencing not only with their eyes—but through my eyes.” —Joe Lavine