Get Inspired! Bring Your Scripts to Life Through Great Ideas and Powerful Storytelling

May 18, 2020 - May 22, 2020

Levels: Beginner, Intermediate,
Workshop Fee: $1195 (Spring Session)
Class Size: 14 (Max)

Created for writers and producers working in corporate and government communications, this Workshop gives you the tools and inspiration you need to engage your audience and produce results that make you more valuable to your organization.

This workshop focuses on the essential of good video scripting, including the importance of the central idea and how to use tone, language and visuals to bring relevance, a unique story line, and a human element to all your productions.

The curriculum is dynamic and based upon the class’s own specific needs and experiences. We’ll cover the “Four Truths” of good storytelling, as well as the fundamentals – and a host of tips and techniques – that go into a good corporate video script. Collaborating with your peers, you’ll work on a project for local client, honing your presentation skills, developing the big idea and then pitching it in a real-world situation. The primary focus will be on making your message relevant to your audience, then tapping into your creative voice to bringing it to life.

Take your thinking to a whole new level. You’re encouraged to bring your work in progress and/or project ideas to share with instructors and the class.

Past Students:

“Corporate Writing allows you to learn today, use tomorrow.” – Lynne Breniman, Video Services Manager

“It’s one part exploration of your creative identity, one part codification of the creative process, and one part real-world application.” – Scott Faris, Video Producer

“A balanced combination of the key elements required not only for media writing, but also creative writing in general.” – Catherine Cranmer, Sales & Marketing, Visual Sales

Image Credit:  ©Christine Moriello, Header Image:  ©Drew Cornwall

Winter/Spring Session Info: Lodging and meal package available for $525. Includes breakfast and lunch Monday – Friday. Dinner services are not available during our Winter/Spring session. Meal plan (mandatory) without lodging $150. Plan to arrive on Sunday afternoon/evening to be rested for your workshop which will begin Monday morning, following registration. Workshops will end late Friday afternoon. Lodging is booked for a Saturday departure.

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Instructor: Bob Rosswaag

Bob specializes in developing positioning, messaging and internal communications for some of the world’s best known brands, including American Express, ANN INC., Avon, HSBC, Mondelēz, Roche, T. Rowe Price, UBS, Unilever, and many others. On a parallel track, he has a special love for teaching and has conducted onsite writing workshops for clients (including Charles Schwab and Raytheon) and guest lectures in advertising at his alma mater, Seton Hall University. Bob holds bachelor degrees in communication and English and a master’s degree in English from Seton Hall.

Instructor: Jeanne Reilly

After more than 25 years working in Corporate America and being the driving force behind hundreds of promotional and motivational videos, Jeanne Reilly is now the President of Baldwin Street Productions, a Montclair-based agency specializing in video production and creative content. Producer, director, rainmaker, coach - Jeanne wears many hats, knows where the talent is, and has gathered together an extensive network of the most innovative, successful and award winning talent in corporate video production.