Explore professional opportunities in the field of culinary media production.
There are no available registration dates at this time.
Participate in the prep and production of a mock cooking show to get hands-on experience of how food media is created.
What exactly is food media? Very few people realize that this broad industry employs a large range of culinary professionals specializing in bringing food to your screens. Whether it’s for a cooking show, social media campaign, cookbook, food magazine, editorial, or web content, there is a team of food stylists, culinary producers, assistants, kitchen stylists, and purchasers not only making food camera ready, but also developing and testing recipes, writing cooking scripts, and everything in between.
This class demystifies the food media world and demonstrates how to navigate it successfully. Discover all of the positions available, what skillsets are suited for each, and how to acquire those skills. Learn how to market yourself and how to set yourself up for success on any type of food media job through proper negotiation skills, leadership, and task management.
The class will concentrate on the inner workings of a cooking show as it encompasses all food media positions. Each of you will break down a recipe into a set of actions that we will combine as we start production on our very own half hour cooking show. Come up with culinary talking points that our talent can discuss during the show that will educate viewers on special ingredients or cooking techniques. Shop for camera-ready ingredients. Prep food for each act. Bring the set to life with food propping. Help build finished dishes for beauty shots. This hands-on approach will help you visualize how the whole machine works and help pinpoint where you want to be on the spectrum.
For culinary school students and graduates, chefs, cooks, food stylists, producers, and anyone interested in the dynamics of this exciting world.
THE WEEK’S FLOW
DAY 1 (Sunday evening)
What is culinary production? Explore the roles of a culinary producer and a food stylist. Recipe testing and development. The culinary breakdown – the backbone of food media. Every student will be given a recipe to breakdown as we prepare to merge all ideas to assemble a three act cooking show. Each student will play a key role in our “culinary department.”
Day 2 (Monday)
Write our breakdown. Add talking points. Learn how to write in “swaps.” Prepare master shopping list, master culinary props list and prep list. Shopping – the underestimated art. The role of the crash kitchen. The culinary producer will go over the acts of the show with the team, making sure everything on set is accounted for, then coordinate with talent and the camera department. This exercise will give tips on working with talent, and allows our camera operators to be able to anticipate what our talent will do, so they can catch the action smoothly.
Day 3 (Tuesday)
Let’s make a cooking show. Load in. Shop. Prep. Prop set. Prelight. Test. Rehearse.
Day 4 (Wednesday)
Shoot three acts. Each act will take approximately 2-3 hours to shoot
Day 5 (Thursday)
Shoot “beauties.” Load out/clean up. Edit the show.
Day 6 (Friday)
Finish editing. Watch the finished show. Review what we learned.
Learn how to launch yourself in this complex and exciting world!
Photos Courtesy of Pablo Munoz, Header Image: Lily Banse
Instructor: Pablo Munoz
Pablo Munoz is a director, culinary producer, senior producer, chef, and food stylist. He has cooked for some of the best chefs in the country and produced television shows nominated for Emmys and James Beard awards. He has worked on shows such as Beat Bobby Flay, Bobby Flay’s Barbecue Addiction, Cooks vs. Cons, Brunch @ Bobby’s, My Grandmother’s Ravioli, and Rev Run’s Sunday Suppers, just to name a few. Pablo has worked with talent including Bobby Flay, Geoffrey Zakarian, Carla Hall, Ina Garten, Michael Simon, Alex Guarnaschelli, Anne Burrell, Aaron Sanchez, Andrew Zimmern, Richard Blais, Mo Rocca and many more. He has produced and directed commercials for Coca Cola, Heinz, Salt with Carla Hall, Galbani Cheese, Food Network Kitchens, and Checkers.