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We all live on social media these days so it’s important to understand how to create stories that can communicate with our audience, be that customers, subscribers, NGO’s, clients or even our children & grandchildren. So if you’re a journalist, business owner, advocate, social media influencer or parent, this class will help you learn how to make video stories that will stand out from the herd on YouTube, Instagram, Facebook and even TikTok. 

To master our ever-growing landscape of video on social media, we’ll use daily exercises to learn and practice  the fundamentals of capturing a scene, how to interview subjects for impact and how to use text on screen to make your content stand out. For example, since people are consuming social media on the relatively small sized screens on their phone, the closeup has become the basic shot.  We’ll also dive into the tools and techniques that work across all the platforms. 

This is a hands-on workshop and by the end of the week, you will roll all these ideas together into a short social media story about the community near the workshop tailored for  the platform of your choice. You’ll just need a up-to-date smartphone w/ 5GB of free space and a basic editing program. You’ll be able to return home with the new skills and confidence to communicate effectively across platforms using video on social media.

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Instructor: Bob Sacha

Bob Sacha is a director, cinematographer, editor, teacher, photographer and a collaborator on visual journalism projects. In 2014 he shot the video for the Guardian US team project that won the Pulitzer Prize for Public Service, an Emmy, a Webby and the first gold medal ever given by the Society for News Design. He teamed up with Blue Chalk  as the the director of photography for the New York Times series, "Living City," about  New York’s infrastructure. BlindSight, a documentary short about a group of blind photographers that he directed and shot, produced with Kate Emerson, had its world premiere at DOCNYC, the country’s largest documentary festival. His new passion and focus is 360 Video/VR for journalism. Bob has also directed, produced, shot and edited nonfiction video stories for Al Jazeera America Online, Yahoo News, AudubonScience, Apple, the Asia Society, Starbucks, the Council on Foreign Relations and the Open Society Foundation, among other international clients. For several years he worked as a staff producer and editor at MediaStorm, where his projects were nominated for three national news Emmys and won numerous awards.