Get launched in this lucrative market.

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A comprehensive hands-on workshop designed to help video professionals get started in the stock footage business.  Director/producer Doug Jensen of Vortex Media has been successfully earning a steady income in the stock footage industry for more than a decade.

According to Doug:  “Please don’t make the mistake of confusing stock photography with stock footage.  They are two totally different businesses. As the video/television industry transitions from HD to 4K, there is a huge opportunity for experienced video professionals to make money in stock footage.   Whether someone chooses to make it a full-time occupation or just as a way to generate a passive income stream on the side, now is the time to get onboard. If you already have camera equipment and enjoy shooting video (without a client breathing down your neck), there’s no reason not to sell your BEST work as stock footage.”  

Doug’s fast and efficient techniques for shooting, editing/grading, and creating effective metadata for search engine success will give your stock footage business the boost it needs to achieve great success.

AGENDA:

Day 1:  INTRODUCTION AND OVERVIEW
-CHOOSING THE RIGHT AGENCIES TO WORK WITH
-WHAT ARE STOCK FOOTAGE BUYERS LOOKING FOR?
-PREVENTING REJECTIONS BEFORE THEY HAPPEN 

Day 2: RECOMMENDED TECHNICAL SPECIFICATIONS FOR FOOTAGE
-SELECTING THE RIGHT CAMERA AND OTHER GEAR
-HOW TO SHOOT BETTER FOOTAGE
-PROS AND CONS OF HIRING MODELS
-ON-LOCATION SHOOTING WITH MODELS AND LOCATIONS (group exercise)

Day 3: ON-LOCATION SHOOTING (solo)
-RAW FOOTAGE INGEST AND SORTING
-BASIC CLIP EDITING
-CLIP COLOR GRADING AND ENHANCEMENT
-FINAL CLIP EXPORT
-PORTFOLIO ORGANIZATION AND MANAGEMENT

Day 4: THE IMPORTANCE OF CREATING EXCELLENT METADATA
-TECHNIQUES FOR FAST AND EFFICIENT META-LOGGING
-WORKING WITH A CUSTOM DATABASE
-DESCRIPTIONS AND TITLES
-DESCRIPTIONS FOR EDITORIAL CLIPS
-KEYWORDS
-CATEGORIES
-RELEASES: MODELS AND PROPERTY

Day 5 METADATA MANAGEMENT AND SUBMISSION PREP
-UPLOADING CLIPS TO THE AGENCY(IES)
-FINAL CLIP SUBMISSION
-WHAT TO DO AFTER CLIPS HAVE BEEN ACCEPTED
-MANAGING YOUR ON-LINE PORTFOLIO
-MONITORING SALES AND INCOME

Note: Students are encouraged to bring their own camera and support gear if they choose, but it is not a requirement of the course.  A laptop capable of running DaVinci Resolve (free version) is also recommended but not required. Computer workstations will be provided as necessary.

Image Credits: David Martinez, Peter Logue, Header: Abbe Lyle/Scott Strimple

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Instructor: Doug Jensen

Doug Jensen is a cinematographer, producer, director, editor, consultant, and founder of Vortex Media. He is a member of Sony’s independent Certified Experts, and he brings his real-world perspective into the classroom. His various professional roles have included: freelance ENG/EFP owner-operator; hand-held camera operator for live sporting events and concerts; television news photographer; director of photography for documentaries; corporate video writer/director/producer specializing in training and promotional videos; and a development consultant for such products as Sony’s camcorders.

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