Reality Tips to Getting Out into the Marketplace

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NOTE: This class will be held in a live, online format using the Zoom Platform
Class meets for two consecutive Saturdays (Feb 20 & 27) – 11am-6pm ET

We begin with an in-depth presentation on the marketplace and go ‘inside the collector’s mind’ to better understand where collectors shop and the issues to building a collection:  buying at auction, dealing with galleries, pricing, editioning as well as the questions collectors regularly ask. We’ll then offer tips on how to find ‘the right’ gallery along with what to do (and not do) when  approaching a dealer as well as abundant tips on how to best present your work whether at a portfolio review, meeting with a gallery or even your peers. Emphasis will be placed on how to brand yourself — what you say and what you write — ranging from your business card, website and ‘elevator speech’.. Why? Because how you write and how you speak about your work is almost as important as making it. As a group, we’ll then analyze each student’s communication tools, both written and verbal. You will be asked to share and ‘defend’ your business card as well as present a 5-10 minute ‘elevator speech’ while showing your work virtually in front of the class for peer critique.  If time allows, we will ask that you present the elements of your website as well. Abundant handouts.

Testimonial:

“I cannot recommend Making Work, Now What? more highly.  Over the course of this intensive workshop to get photographers to their next level, Alice offered insight and answered questions that are on all photographers’ minds as they close in on launching their professional practice.  How to work with galleries (and which ones), how to price our work, including editioning, and how to effectively present ourselves in line with our photographic voice were effectively covered.  Alice seemed to anticipate our needs and, as part of the course, offered directories of services, publications, galleries, and sales platforms that I was able to research and build into a concrete plan.  It was also wonderful to have feedback from Alice, Nicole, and, notably, the other photographer-participants on market trends and on my portfolio. This workshop has not only inspired my work in new ways, it was also value for the money in that I can proceed as an emerging professional with confidence.”

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Instructor: Alice Sachs Zimet

Alice Sachs Zimet has been a collector of fine photography for 30+ years, as well as an educator, consultant, and advisor with regular participation in juries, portfolio reviews and festivals. Faculty, International Center of Photography (ICP) School. Chair, Photography Curatorial Committee, Harvard Art Museums. Board, Magnum Foundation. Chair, Acquisitions Committee, ICP. Independent educator and consultant, Corporate Sponsorship. Adjunct Professor, Graduate Program, Arts Administration, Steinhardt School, New York University. Bachelor’s Degree (Art History), Syracuse University. Studied art history at the Sorbonne, Paris, France. Master’s Degree (Art History), New York University’s Institute of Fine Arts. Research Assistant, Grey Art Gallery. Manager, Summer Intern Program, Metropolitan Museum of Art. Manager, Direct Mail Publications Program, American Federation of Arts. Director, Worldwide Cultural Affairs, The Chase Manhattan Bank.