Empower your artistic journey with the essential skills needed to thrive in the competitive world of fine art photography with R. J. Kern. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model in this immersive and practical online course.
Apr 2, 2024 - Apr 18, 2024
Workshop Fee: $495
Workshop Duration: 15 hours over 6 sessions (Tuesdays & Thursdays, 12-2:30pm ET)
Workshop Location: Online
Class Size: 30
Note: This workshop will be held in a live, online format utilizing the Zoom platform.
Class meets Saturday, Apr 2, 4, 9, 11, 16 & 18 from 12-2:30pm ET.
The act of photographers helping each other builds community and results in a better, more robust art world. From this foundational premise, R.J. Kern is offering his help to other photographers as they navigate the business of fine art photography. In this online workshop, R. J. imparts the essential career tips that allow emerging fine-art photographers to grow creatively while also growing their businesses.
R. J. offers guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. He speaks in-depth about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.
Because cultivating the right audience for your artwork can make or break your business, we also examine subjects such as how to find a publisher and acquire financing for your book project—that is, of course, assuming you wish to publish one at all.
Whether you are wondering how to nurture a gallery relationship (that includes knowing when it’s time to quit) or why it’s important to differentiate between a completed project and one that is ongoing (some last for years), R. J. shares an invaluable perspective honed over decades, one you won’t find taught in MFA programs.
Instructor: R. J. Kern
R. J. Kern’s work has been featured in National Geographic; in exhibitions at the Zurab Tsereteli Museum of Modern Art (Tbilisi), the National Portrait Gallery (London), and the Yixian International Photo Festival (Anhui, China); and solo exhibitions at the Griffin Museum of Photography, the Masur Museum of Art, The Plains Art Museum, and Oklahoma State University Museum of Art. Public collections include Minneapolis Institute of Art and Museum of Fine Arts, Houston. R. J. was a 2017 CENTER Choice Award winner, a Critical Mass Top 50 for 2018 and 2021. Monographs include: The Sheep and the Goats (Keher Verlag, 2017) and The Unchosen Ones (MW Editions, 2021).