Is your website just sitting there? Learn how to (re)design your portfolio website so that it is actively working for you and your financial goals.

There are no available registration dates at this time.

This class will meet online, Saturday Sept. 10 @ 10am – 2pm ET

The art world is changing fast and there are many new ways emerging for artists to take charge of our careers and build the lives we want. Having an online presence is essential for us to put ourselves as artists at the center of the new art world we are creating. The good news is that we get to define the business model we want to use. We don’t have to wait to be ‘discovered’. Your website is the hub of whatever business model you choose.

Portfolio website on a laptop

A portfolio website is an essential component in expanding your audience and building your art career. But then what? Just having your work on the internet doesn’t translate into sustainable income.

In this workshop, we’ll dig into three ways to leverage your website to create a financially sustainable art career without denigrating your work. You CAN be true to your artistic vision and live a comfortable life.

You will learn how you can use your portfolio website to generate income if you are not a techie. Artist and web designer, Sarah Berkeley, will introduce you to her framework for creating a portfolio website that reflects your artwork and speaks to your ideal audience. 

In this class you will come away with:

  • Clear objectives for your website
  • A defined target audience
  • A strategic User Experience tailored to your target audience
  • A custom wireframe of your website
  • Familiarity with template website platforms
  • Ability to avoid common pitfalls artists make with their portfolio websites
  • Resources to help with tech side building your website

Your workshop includes:

  • A workbook on defining your target audience
  • Real-time feedback on your work from a professional web designer
  • Sarah’s framework for navigating the web design process


‘While I already had experience using web design/web hosting platforms, Sarah taught me basics of good web design and good UX design’

‘For years I had a website that I didn’t really use. With Sarah Berkeley’s help, I was able to put together an entire, fully functional website that I am really excited about.’

‘Sarah was amazing as an instructor. Always super informative and intelligent.’

Previous workshop students



Can I take this workshop if I already have a website?
Absolutely. It will help you optimize your current site to create the sustainable income you are looking for.

Will I come away with a finished website?
No. That is a process for a future course. This course prepares you for building your website. You will be introduced to resources to help you in the design process following this workshop. My Website in a Weekend workshop is a logical next step after the workshop.

Does it matter what website platform I use?
If you already have a website on any platform you can benefit from this workshop. We will discuss the pros and cons of various platforms.

Finally, create a portfolio website that reflects the quality of your work and takes your career to the next level!

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Instructor: Sarah Berkeley

Sarah Berkeley is an efficiency nerd, web designer, photographer, and conceptual artist who combines her strategic thinking, tech and art skills to help other artists build creative careers.