Get your work seen! Target specific audiences with advanced social-media marketing tools.

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Advertising on social media is critical for any artist or small business. This course will teach you how to optimize your advertising budget by utilizing the powerful marketing tools available on Facebook and Instagram. Go beyond just “boosting a post” and learn how to research and target the right audience for your products.

Students should come to class with their facebook business page set-up. The class will work through hands-on exercises on Business Manager, Ads Manager, Audience Insights, bidding techniques, and targeting audiences. Students can expect to leave class feeling confident in their ability to purchase ads on Facebook and Instagram that target new and desired audiences and in their understanding of analytics.

Specific topics covered will be:
– Background/Evolution of Social Media Advertising
– Benefits & Drawbacks
– Audience Insights & Research
– Custom Audience Building, Lookalikes, Interest Targeting
– Business Manager & Ads Manager
– Bidding techniques
– Creative Types
– Campaign Planning
– Events & Marketplace

Header Image: Jim Nickelson

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Instructor: Julia Durgee

Julia Durgee is a Senior Marketing Analyst at L.L.Bean, where she focuses on Consumer Insights, helping L.L.Bean discover needs of new consumers in a vastly changing retail landscape. She also has a background in fashion illustration.