Heather Croall is the Festival Director of Sheffield Doc/Fest. Under Heather’s directorship, Sheffield Doc/Fest has experienced unprecedented growth in all areas – festival programme, budget, delegate numbers, press and profile – to become one of the biggest documentary festivals in the world. Prior to joining Doc/Fest, Heather was a documentary director and producer, and was also the Director of the Australian International Documentary Conference (AIDC), where she first developed the innovative matchmaking pitching initiative MeetMarket which is now a cornerstone of Doc/Fest and regarded as one of Europe’s leading pitching initiatives.
Heather has long been one of the industry’s leading proponents of new media; in 2001 she and international partners developed the innovative cross-media initiative, Crossover Labs, which has become a significant part of the Doc/Fest programme. During her time at the South Australian Film Corporation, Heather developed a strategy for building cross-platform digital media production opportunities and launched many initiatives that encouraged new media producers to work with traditional film and TV companies. She produced the award winning cross platform project UsMob, and was awarded a fellowship by the Australian Film Commission to explore cross platform documentary models around the world in 2005.
Recently Heather has been identified as one of Realscreen’s Trailblazers of 2011, served as a Documentary Competition Juror at the 2012 Sundance Film Festival and produced From the Sea to the Land Beyond, a cross-platform project using decades of BFI Archive footage of the UK coastline, assembled into a stunning cinematic experience by award-winning filmmaker Penny Woolcock and scored by British Sea Power.