Photographer's Vision: Success Comes With Directing

Learn posing and directing to create a natural, comfortable look to your photographs

Imagine you're being considered for a major ad campaign. You're handed a layout with a purchase order "green lighted" (given approval for production) by a major ad agency. As you read through the concept, you begin to imagine how it might play out in the photograph. You see the image coming to life. You envision the lighting. You are absorbed in the world, the copy or intended image being proposed creates. A story is being revealed.

When you're done reviewing the assignment parameter, you ask yourself some key questions.

What is the main idea or theme of the advertisement? What does the image say about the human condition in general? How will the proposed concept translate to the visual language of a photograph? Who is the consumer? As the photographer, you must feel passionate about this soon-to-be advertisement. Feeling connected and committed to the assignment will help you do your best work, and there's an enormous amount of work ahead.

This exciting workshop teachs you the delicate intricacy of making an image from conceptualization to the shoot itself. Concentrating on the actual directing of the talent during the photo shoot. Bring your creativity, desire, and eagerness to make your pictures more believable.

  1. Don't Show Your Worries
  2. Go For the Real Smile
  3. Small talk is Your Friend
  4. Keep Notes Short
  5. Make Happy Sounds

Whether you are shooting the next best supermodel or your friend’s newborn or even your family’s best friend, Spot. The same principals of directing are all in play.

This workshop will make your next portrait or assignment feel different. You will feel more in control.

Instructors

Robert Meyer

Robert Meyer creates dynamic photographic images. Utilizing all photographic formats and techniques, this award winning photographer has been able to master three distinct genres of photography: people, product, and now fine art with his Native Dance project. Meyer not only understands the creative but also the business of making pictures.  His work has been published in Vogue, Bazaar, and GQ Magazines.  Awards include American Institute of Graphic Arts, Artist Guild of Chicago, Art Directors LA, and Best of Show Photoworks '99.  His clients have included Toyota, Mazda, Leo Burnett, Alberto Culver, Lands End, Coke, and 7 Up.
 
Meyer feels that “the mixture of the assignment discipline and that of the real world documentarian gives me the edge.  Instead of just taking a picture, I help create a specific emotion within the image.  In order for a photograph to work it must possess that intrinsic quality that pulls the viewer into the image, making them an unsuspecting participant.”
 
Meyer has been responsible for innovative catalog and commercial work in Chicago, Los Angeles and now New York.  Constantly concerned with the changing needs of the advertising print market, Meyer continues to explore new creative and technical avenues in photography.  Highly regarded for his ability to give static imagery a degree of depth and believability, Meyer's work remains strategically balanced between the commercial and artistic worlds. After 20 years of operating a successful studio in the mid-west, Meyer took time away from commercial shooting to acquaint himself with the latest in technology. Putting his energies into teaching, mentoring and his fine art project with Native Americans, he has reemerged in the forefront of his profession.
 
Meyer has recently relocated to the coasts with studios in New York and Los Angeles.  He continues to pursue the commercial assignments and the growing opportunities offered him within the photo community.

http://www.robertmeyerphotography.com