Create Demand for Your Art

Work with Jennifer Schwartz to develop a 12-month specific plan for your work while learning to strategically and effectively cultivate audiences.

Create Demand for Your Art empowers photographers to strategically and effectively cultivate audiences for their work. This workshop focuses on how to launch a body of work through both traditional and non-traditional avenues and teaches photographers how to create innovative programs that engage people with their images in meaningful and memorable ways.

This workshop is geared toward intermediate and advanced students who want to explore creative ways to get exposure and build collectors. Photographers should bring a portfolio of images from a single body of work to share with the group. The class will explore different avenues for exhibition, publication, and online opportunities. Each participant will meet with the instructor one-on-one to develop a 12-month plan specific to their work.

Crusade for Art


Jennifer Schwartz

© Jennifer SchwartzJennifer Schwartz is the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography.  Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and is the co-creator of Flash Powder Projects. Jennifer believes in empowering photographers to be innovative and create audiences for their work.

Originally from Richmond, Virginia, Jennifer has her BA from Colgate University and her MA from Georgia State University. Jennifer regularly participates in portfolio reviews such as PhotoNOLA, PhotoLucida, Atlanta Celebrates Photography, FotoFest and others.  She was invited as a curator to the Lishui Photo Festival in Lishui, China in 2011 and travels around the country giving talks, guest-lecturing at universities, leading workshops and hosting photographic retreats with Flash Powder Projects.  In the Spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography.