Turning Professional (WS)

Jan 31 - Feb 6

Transition into a career in photography by exploring self-promotion and marketing strategies.

Learn what it takes to be a professional in editorial, commercial, and corporate photography. From developing a business plan to editing portfolios for target audiences, students find the most appropriate avenues for self-promotion while investigating the myriad of new technologies now available to help market and promote ones work.  Websites, blogs, Twitter, Facebook, business cards, promos, and leave-behinds are all discussed as possible venues. Discussions include the opportunities available in the industry, from editorial and assignment-based work, to the fine art market, from the local to national level.

Winter/Spring lodging & meal package available $425.