Desktop publishing has never been easier than it is today. With the tremendous variety of online printing services, photographers can create stunning promotional materials without the expense of hiring a professional designer. Photographers do, however, need to build a new set of skills to take full advantage of these services.

This course serves as an introduction to Adobe InDesign and how it can be utilized to create professional quality printed promotional materials such as business cards, post cards, leave-behinds, books, magazines, and more. The concept of "branding" is applied to all materials created in the class, ensuring a cohesive suite of promotional materials. Additional topics such as typography, logo design, page layout, printing methods, color management, exporting formats, and DIY printing are discussed and directly applied to the work being produced. Layout and design for creating personal portfolio websites is also discussed.

At week’s end, students leave with a beautiful suite of printed materials as well as the knowledge to continue producing their own promotional items in the future.

A practical knowledge of Adobe Photoshop is required.