Get Inspired! Take the corporate-speak out of your corporate writing! Because good stories and creative inspiration are just as important in the business world.

Whether you’re writing or producing corporate videos, handling internal communications projects or you simply want to be a better corporate communicator, here’s an opportunity to take your skills to the next level. Created for writers and producers working in corporate andgovernmentsettings, this course gives you the tools and inspiration you need to speak to your audience - and make you more valuable to your organization.

Designed around your unique needs and experiences, this course gives you alook into the writer’s role in all forms of corporate communications. You’ll learn the “Four Truths” of good storytelling, as well as the fundamentals of corporate video scriptwriting. collaborating with your peers,  you’llwork on a project for a real client, giving you a chance to hone your presentation skills, pitch the big idea and sell-in your concepts.The primary focus will be video storytelling; however, you’ll also have an opportunity to tap into your creative voice, bring your ideas to life in various channels, from email, intranets, social media, meetings and more.

Take your thinking to a whole new level. You’re encouraged to bring your work in progress and/or project ideas to share with instructors and the class.

Past students have said:

“Corporate Writing allows you to learn today, use tomorrow.” – LynneBreniman, Video Services Manager

“It's one part exploration of your creative identity, one part codification of the creative process, and one part real-world application.” – ScottFaris, Video Producer

“A balanced combination of the key elements required not only for media writing, but also creative writing in general.” – Catherine Cranmer, Sales & Marketing, Visual Sales


Winter/Spring lodging and meal package available for $475. Includes breakfast and lunch Monday – Friday. Dinner services are not available during our Winter/Spring session. Meal plan (mandatory) without lodging $125.


Bob Rosswaag

Bob specializes in developing positioning, messaging and internal communications for some of the world’s best known brands, including American Express, ANN INC., Avon, HSBC, Mondelēz, Roche, T. Rowe Price, UBS, Unilever, and many others.

On a parallel track, he has a special love for teaching and has conducted onsite writing workshops for clients (including Charles Schwab and Raytheon) and guest lectures in advertising at his alma mater, Seton Hall University.

Bob holds bachelor degrees in communication and English and a master’s degree in English from Seton Hall.

Jeanne Reilly

After more than 25 years working in Corporate America and being the driving force behind hundreds of promotional and motivational videos, Jeanne Reilly is now the President of Baldwin Street Productions, a Montclair-based agency specializing in video production and creative content.
Producer, director, rainmaker, coach - Jeanne wears many hats, knows where the talent is, and has gathered together an extensive network of the most innovative, successful and award winning talent in corporate video production.
She’s also a teacher, formerly at Seton Hall University’s graduate program in Communication and currently at the Maine Media College + Workshops in Rockport, Maine. She also provides on-site consultation and designs workshops on video production and ideation for organizations that include Charles Schwab and Raytheon. 
Jeanne is a co-founder and co-producer of “Oscar Shorts - Celebrate the Underdog” which screens all the Oscar® nominated short films in a one-day film marathon in Montclair, New Jersey every year since 2010.

Course Dates

May 13 to May 19




Class Size