Find new business strategies for marketing your documentary in a changing landscape.

Reaching an audience is the first step in the development and financing of a film project. Students learn how to match their passion for a subject with a strategy that guides them from research and treatment through production and into release.

From feature docs aiming for major festivals to program pilots hoping to become cable series...what subjects 'travel' well? What are the real and often subtle approaches to concept and style that make the difference? Students in this workshop learn how to translate ideas into compelling proposals, trailers, and pitches and where to take them for funding.

There will be emphasis on the role of the global television marketplace, which can be a key source of funding and support for documentaries. Students receive insight into pivotal networks, their relationships with other funding sources, the roles of pitching forums, work-in-progress screenings and film festivals.

Projects already in development are reviewed in advance of the class and undergo a hands-on process over the course of the week. Students with projects can expect intensive feedback that can help them achieve revised versions of their proposals, budgets, and trailers. The class also gains insight into examples of completed projects, including those entering the international festival and distribution circuit.


Louise Rosen

Louise Rosen is a media executive with over 25 years experience in all areas of the international television and film business. She began working in project finance and distribution at WGBH-Boston, the largest producing station in the PBS system. Louise launched her own business in 1981 and has been working in the independent media world since then.
Louise Rosen Ltd offers various services to filmmakers including editorial review, strategies for fundraising, distribution and festival planning, sales agency for project financing and distribution of finished films.
Current projects she is representing include The Promise, The Killing Fields of Dr. Haing S. Ngor, Eva Hesse: Tracing the Rope, Power Struggle, A Fierce Green Fire, Gregory Crewdson: Brief Encounters and Brothers Hypnotic. These are films that have had, or are scheduled to have, major festival premieres, theatrical release and extensive distribution across a range of platforms and rights areas. Louise is also a credited co-producer on various projects including Prodigal Sons, Johnny Cash at Folsom Prison and The Endurance.
Louise tutors and lectures at Documentary Campus Master School and at festivals and conferences including DOKLeipzig, Thessaloniki and HotDocs. She is on the Advisory Board of IFP/NY, the board of the Maine Media Workshops + College and is also the Executive & Artistic Director of the Maine Jewish Film Festival.




Course Dates

Jul 26 to Aug 1



Class Size