Collaborate to create a dynamic, national-quality television commercial.

Television commercials are at the leading edge of creative filmmaking. This hands-on workshop is for directors, producers, agency executives and all creatives who want to gain practical experience in creating television commercials. The class screens a variety of commercials, analyzes trends and visual styles, discusses concepts, technology, editing and special effects. The relationships among the director, production company, cinematographer, ad agency and client are explored.

Collectively, students write scripts, draw storyboards, plan visual approaches, scout and evaluate locations, set up and shoot commercials while learning about casting, blocking, lighting, camera placement and movement by collaborating with fellow students in a cinematography workshop. Students work with an editor to finish the projects and the director's technical and aesthetic choices and decision-making process are critiqued.

The class reviews student reels, and career opportunities. The business of TV commercial production is discussed in-depth. Students should come prepared with ideas to pitch to the class.

Instructors

Mark Kohl

Mark Kohl is one of the country’s most successful, innovative, cutting-edge directors of photography and commercial directors. He has shot features for Francis Ford Coppola’s American Zoestrope production company. He served as director of photograpy for Aaron Spelling’s Safe Harbor. He has directed and shot episodes of America’s Most Wanted. He has delivered more than 300 commercials to such clients as McDonald’s, Honda, AT&T, Pizza Hut, and Premier Cruise Lines. And he has only just begun. Kohl keeps reinventing his craft, bringing unparalleled energy to every project. In his two decades in the business, he has developed the kind of versatile skills that allow him to take on any project, any place, anytime. The bigger the challenge, the better his work. You name it, he does it—from music videos to corporate videos, from TV movies to features. And he customizes the style and substance of each project, tailoring it to the client’s specifications. It’s no wonder Kohl has won so many awards—including Addys, Tellys and film festival prizes. He takes the most pride in knowing he is serving his clients—one at a time.

David Kellogg

When watching a commercial directed by David Kellogg, not only do you enjoy an entertaining story adeptly told in a minute’s time, but seamless performances from a wide range of talent as well. The award-winning director has worked with celebrities including Ellen DeGeneres, Jerry Seinfeld, Jennifer Aniston, Jessica Simpson, and The Blue Man Group. He has directed spots for American Express, Budweiser, Coca-Cola, Frito-Lay, HBO, Intel and Nike, among many others. And he has collaborated with agencies such as Wieden+Kennedy, Goodby Silverstein & Partners, Ogilvy & Mather, DDB, BBDO, BBH, Leo Burnett, and Saatchi & Saatchi.

Kellogg’s commercial credits include international projects out of China, Eastern and Western Europe, Asia and South America for clients such as China Yurin Group, British Telecom, Fiat, Carlsberg, and Lynx, to note only a few. His efforts overall have earned him a DGA nomination for Best Commercial Director, an Emmy Award and an Emmy Nomination for Outstanding Commercial, and AICP, D&AD, BTAA and Clio awards.

Kellogg’s body of work spans music videos, film and TV as well. He’s directed promos for artists including Dave Matthews, Michael Jackson, Quincy Jones and David Gray, and received MVPA nominations for his efforts and an MTV Movie Award nomination. He also directed the Disney feature Inspector Gadget with Matthew Broderick. Early in his career, Kellogg worked as a writer/producer/director for KABC-TV in Los Angeles, where he also served as executive producer of documentaries and specials. His work there earned him four L.A. Emmy Awards.

 

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Course Dates

Jun 21 to Jun 27
Aug 16 to Aug 22

Tuition

$1295

Class Size

12