Television commercials are at the leading edge of creative filmmaking. This hands-on workshop is for directors, producers, agency executives and all creatives who want to gain practical experience in creating television commercials. The class screens a variety of commercials, analyzes trends and visual styles, discusses concepts, technology, editing and special effects. The relationships among the director, production company, cinematographer, ad agency and client are explored.
Collectively, students write scripts, draw storyboards, plan visual approaches, scout and evaluate locations, set up and shoot commercials while learning about casting, blocking, lighting, camera placement and movement by collaborating with fellow students in a cinematography workshop. Students work with an editor to finish the projects and the director's technical and aesthetic choices and decision-making process are critiqued.
The class reviews student reels, and career opportunities. The business of TV commercial production is discussed in-depth. Students should come prepared with ideas to pitch to the class.
When watching a commercial directed by David Kellogg, not only do you enjoy an entertaining story adeptly told in a minute’s time, but seamless performances from a wide range of talent as well. The award-winning director has worked with celebrities including Ellen DeGeneres, Jerry Seinfeld, Jennifer Aniston, Jessica Simpson, and The Blue Man Group. He has directed spots for American Express, Budweiser, Coca-Cola, Frito-Lay, HBO, Intel and Nike, among many others. And he has collaborated with agencies such as Wieden+Kennedy, Goodby Silverstein & Partners, Ogilvy & Mather, DDB, BBDO, BBH, Leo Burnett, and Saatchi & Saatchi.
Kellogg’s commercial credits include international projects out of China, Eastern and Western Europe, Asia and South America for clients such as China Yurin Group, British Telecom, Fiat, Carlsberg, and Lynx, to note only a few. His efforts overall have earned him a DGA nomination for Best Commercial Director, an Emmy Award and an Emmy Nomination for Outstanding Commercial, and AICP, D&AD, BTAA and Clio awards.
Kellogg’s body of work spans music videos, film and TV as well. He’s directed promos for artists including Dave Matthews, Michael Jackson, Quincy Jones and David Gray, and received MVPA nominations for his efforts and an MTV Movie Award nomination. He also directed the Disney feature Inspector Gadget with Matthew Broderick. Early in his career, Kellogg worked as a writer/producer/director for KABC-TV in Los Angeles, where he also served as executive producer of documentaries and specials. His work there earned him four L.A. Emmy Awards.