Television commercials are at the leading edge of creative filmmaking. This hands-on workshop is for directors, producers, agency executives and all creatives who want to gain practical experience in creating television commercials. The class screens a variety of commercials, analyzes trends and visual styles, discusses concepts, technology, editing and special effects. The relationships among the director, production company, cinematographer, ad agency and client are explored.
Collectively, students write scripts, draw storyboards, plan visual approaches, scout and evaluate locations, set up and shoot commercials while learning about casting, blocking, lighting, camera placement and movement, and the overall look of the projects. Students work with an editor to finish the projects and the director's technical and aesthetic choices and decision-making process are critiqued. The class reviews student reels, and career opportunities. The business of TV commercial production is discussed in-depth. Students should come prepared with ideas to pitch to the class.