Directing Corporate Video


Direct successful corporate videos by integrating art, technology and project management.

Directing successful corporate videos requires the integration of art, technology and project management. This one-week workshop, designed for corporate and government video directors, producers and communications specialists focuses on the art of directing, technology choices and production management to help increase skills as a video director. Participants learn how to improve production values; work with talent to achieve best performances; and direct crews for the best technical results.

Learn how to communicate better with talent, crew and client in reaching program objectives; learn aesthetic considerations for best artistic results; learn how to improve camera technique, lighting and audio recording to achieve high quality results; and learn the mechanics of video directing for efficient scheduling, budgeting and project management. The course covers techniques on how to break down scripts for production efficiency, how to cast talent, prepare for interviews, and solve production problems before they affect the shoot. Learn how to block, stage and cover a scene for single-camera shooting, position the camera for the best creative result, evaluate lighting and capture good audio.

Through exercises and field production, students are challenged to capture good performances and quality production for corporate and government projects. Participants' video examples will be screened, evaluated and critiqued by the class and faculty. Class participants develop storyboards and visual approaches, direct talent and crew, and direct the edit in the production of a short informational video program.

Instructors

Steve R. Cartwright

Steve R. Cartwright is a leading producer/consultant to the government and corporate communications industry. 

Steve has had over twenty-five years of experience in the design, writing, production and management of media-based training and communications programs. Cartwright & Associates is a full-service media-production company located in Tucson, AZ. 

Steve has been the Executive Producer for the National Geospatial-Intelligence Agency, the Department of Defense and Video Supervisor at the White House Communications Agency and  was selected to the White House Presidential Support Team. Prior to forming Cartwright & Associates he was Manager of Media Services at Texas Instruments, Director of Training and Video Production at the Pima County Sheriff's Department and Director of Instructional Media at the American Hospital Association. 

Steve is the author of Pre-Production Planning for Video, Film and Multimedia and Designing and Producing Media-Based Training published by Focal Press, Inc. He is a frequent contributor to the industry's leading trade magazines. A popular seminar/workshop speaker at international training and media technology conferences, Cartwright has led more than 350 professional video production workshops teaching more than 10,000 students. Mr. Cartwright has produced over 800 video and computer-based training and communications programs for retail, manufacturing, government and the hospitality industry. 

 

http://cartwrightvideo.com