As a creative lead for JWT INSIDE (a subsidiary of J. Walter Thompson), Bob helps manage the development of long-range employee engagement strategies, videos, and campaigns for some of the world's most visible corporations. At JWT INSIDE, Bob specializes in developing employee engagement and internal marketing strategies for clients that include Merrill Lynch, Comcast, HSBC Bank USA, Capital One, Unilever, Marriott International, the U.S. Marines, Dominos, ABC News, Lipton, Novell, and many others. Bob holds bachelor degrees in communication and English and a master's degree in English from Seton Hall University. He has also taught courses in advertising, writing and English at the University.
If film is art, corporate writing is all about translation and design. Created for writers and producers working in corporate and government settings, this one-week course gives you the tools and inspiration you need to tell compelling stories that speak to your audience and make you more valuable to your organization. Learn from corporate communications experts alongside your peers in an intimate class setting designed around your unique needs and experiences.
You’ll get an in depth look into the writer/producer’s role in video production today, with formal lectures, creative exercises, and hands-on assignments. You’ll learn the “Four Truths” of good storytelling, as well as the fundamentals of scripting – understanding your audience, brainstorming, getting organized, grammar, editing, sentence structure, and visualizing (what to show instead of say). You’ll also work on a project for a real client, giving you a chance to hone your presentation skills, pitch the big idea and sell-in your concept. The class will also have an opportunity to explore other aspects of corporate communications, including social media, intranets, mobile apps and more.
Take your thinking out of the cubicle to a whole new level. You’re encouraged to bring your work in progress and/or project ideas to share with instructors and the class.