If film is art, corporate writing is all about translation and design. Created for writers and producers working in corporate and government settings, this one-week course gives you the tools and inspiration you need to tell compelling stories that speak to your audience and make you more valuable to your organization. Learn from corporate communications experts alongside your peers in an intimate class setting designed around your unique needs and experiences.
You’ll get an in depth look into the writer/producer’s role in video production today, with formal lectures, creative exercises, and hands-on assignments. You’ll learn the “Four Truths” of good storytelling, as well as the fundamentals of scripting – understanding your audience, brainstorming, getting organized, grammar, editing, sentence structure, and visualizing (what to show instead of say). You’ll also work on a project for a real client, giving you a chance to hone your presentation skills, pitch the big idea and sell-in your concept. The class will also have an opportunity to explore other aspects of corporate communications, including social media, intranets, mobile apps and more.
Take your thinking out of the cubicle to a whole new level. You’re encouraged to bring your work in progress and/or project ideas to share with instructors and the class.
“Corporate Writing allows you to learn today, use tomorrow.” – Lynne Breniman, Video Services Manager
“It's one part exploration of your creative identity, one part codification of the creative process, and one part real-world application.” – Scott Faris, Video Producer
“A balanced combination of the key elements required not only for media writing, but also creative writing in general.” – Catherine Cranmer, Sales & Marketing, Visual Sales