A Web art director works with Internet Web sites and is responsible for translating the overall business objective into a visual solution. The art director works closely with the creative team to figure out the best way to communicate the site’s strategic goals and brand message in an online environment. Web sites contain very complex technical elements, so art directors in this industry need diverse experience. It’s not enough to be a designer; you also need to understand the technical aspects of Web design. Whether or not you can write code, you need to comprehend what the code can do, otherwise you end up designing something that can’t be built. The Web is interconnected, and its nonlinear nature allows for a variety of ways to navigate to a piece of information. Therefore, you need to understand the principles of information architecture, which deal with the flow of information and how effective the user finds it.
"After teaching so many students, it is nice to be a student for a change."
- Harry Umen, Manchester, NH