What are the qualities of great renderings? How can a 3D model be transformed into a work of art? Is it the illumination, the camera settings, or the composition that brings a project to life and transforms it from a flat image into an inspiring representation of architectural projects?
It is all of the above! 3D renderings can help an architect visualize the building design, but for clients to have an emotional reaction to an image, they must tell the story that captures the architect’s vision. It is your job as an artist to make that vision a reality with rendered images.
Renderings are not much different from photographs and by studying the qualities of architectural photography, you will find that you can bring into your work the same techniques. For example, use wide angle lenses as they provide less compression between background and foreground objects, or carefully consider what depth of field to use. While the ideal aperture for architecture is between f/8 and f/11, you can use a shallower depth of field to highlight specific elements in a more creative way. Great renderings also require composition principles like the Rule of Thirds and avoiding the keystone effect with tilt-shift lenses. These lenses can usually be simulated in 3D programs to keep vertical lines vertical so buildings look grounded and well balanced.
Take the time to learn the foundations of light, cameras and composition, and how people are emotionally affected by an image. You will be dramatically improving the quality of your 3D rendering work and acquiring knowledge that will serve your entire career.
By Leo Casado