Bernie Mitchell is an Emmy-nominated Producer, Director, Writer and Editor. He is also Multimedia Person of the Year and a DVD Association Hall of Fame member. Bernie's experience includes overall responsibility for the launch of a global hi-def TV, radio and web network, running his own marketing, consulting, and multimedia production company, writing a book and surviving the dot-com madness. Besides running Silver Platter Productions, Bernie is the President of the DVD Association, a world-wide non-profit trade association. He is also a consultant to Panasonic for P2 workflow. Bernie has shot many hours of high definition images, published articles, and presented lectures and demos on hi-def around the world. He recently returned from covering the 2007 Iditarod Race, being on the trail from Anchorage to Nome, shooting HD in minus 67 degrees. He is producing "American Kaleidoscope" a 24p High Def experience and beginning the early stages of pre-production on a documentary entitled "Duck Rushed" about the early days of underground FM radio in Los Angeles. Previously, Bernie was Senior Producer/Director for iPIX Movies, an immersive internet and DVD experience. Bernie produced and directed "Atlantis: Once Upon a Time," the first iPOX Movie to be streamed over the internet. In addition, he had directed hi-def movies for various departments of tourism, all over the world, of Dixie Chicks in concert, and he created and posted daily hi-def immersive images from the Olympics in Sydney and the Burning Man Festival in Nevada. Bernie also worked for Philips Electronics where his responsibilities included introducing digital media hardware platforms and as Vice President of Educational Publishing launching a new business unit for Philips. Bernie graduated from UCLA Film School and created his own multimedia company in 1979.