Adam has been involved in traditional and digital media, and publishing for over 25 years. He has worked for, and with companies such as The New York Times, Time Warner, Eastman Kodak, The Walt Disney Company and GlaxoSmithKline.

At The New York Times he was part of the team instrumental in the implementation of the first image browser, digital workflow processes and technical solutions that insured the transition from analog to digital production of the newspaper’s daily photo report (1992-1994). He was one of a team of four editors who developed, produced and edited visual coverage at The New York Times Sunday Magazine (1988-1991). This included covers and spreads of Robin Williams, Anne Rice, Bill Gates, Brandon Tartikoff, Teresa Stratas, and other significant political and cultural figures. The same team also coordinated award winning coverage of major world events, including the fall of the Eastern Bloc, Tiannamen Square, The first Gulf War and the Oil Fires of Kuwait. Working with the New York Times Digital, he helped them to develop and implement some of their first visually based digital offerings, which included IPIX and other streaming media presentations.

As deputy picture editor for feature photography at Sports Illustrated, (1996-2000) Adam helped oversee the expansion of the visual element for all feature stories by working closely with editors and photographers to develop longer term projects and concepts. Innovative use of 3D photography, resulted in several specialty projects including the 2000 3D Swimsuit and Olympics issues. In 2004, he undertook an editing project which entailed reviewing every single photograph in every single issue from the magazine's inception in 1954 to the present day. The result of this exercise was to define what would become the magazine's award winning Special 50th Anniversary Photography Issue, one of a series of four special issues designed to celebrate that milestone.

As a photographer his work has appeared in Time, Newsweek, LIFE, Sports Illustrated, The New York Times Magazine and a host of other publications in the United States and Europe. He has covered eight Olympic Games, thirteen Wimbledon Championships, twenty United States Opens, and most major sporting events, some as a photographer and others as an editor. He has also photographed long term feature stories on cultural figures and artists, including Maya Lin, and Leonard Bernstein.

In 1996, as an entrepreneur he co-founded and co-published Journal E, an award winning online magazine devoted to human storytelling through photography and new media. The website published streaming and rich media presentations as a technology and content leader. Journal E was twice awarded “best use of photography on the Internet” honors in the prestigious Pictures of the Year competition, and visitors to the site routinely spent upwards of 1 hour per visit as early as 1997.

As a consultant and independent media developer and producer, he has done R&D work with Walt Disney Imagineering related to the personalization of media, the internet, and the sharing of experiences with regard to their theme parks and with Eastman Kodak has developed original online content to showcase the power of photography as a storytelling tool, and has advised on media strategy and multi-culturalism to their office of Global Diversity.

He has been a business advisor to BLINDSPOT magazine, one of the premier publications dealing with the photographic arts, and has assisted them in their transition to a not-for-profit organization.

He has served on the International Advisory Council for The George Eastman House in Rochester, and has helped to advise the institution on collecting and programming strategies within a digital imaging environment, and envisioning ways in which the museum can transition to digital and new media. He has presented seminars related to new media and photography at The Poynter Institute, Macworld Expo, Quicktime Live and, and has taught at New York's International Center for Photography, The Palm Beach Photo Workshops, and The Eddie Adams Photo Workshop.