Matt Siegel’s background centers on commercials, branding, and communications. With offices in Los Angeles and Singapore, his company Imageworks runs day and night, producing and filming spots for international brands SONY, Toyota, Ford, Audi, MasterCard, Microsoft, Nike, Adidas, and Coca-Cola. 

Matt has created wildly popular viral marketing campaigns with marquee clients, including Hasbro’s Nerf and Reebok’s hot Zigtech and EasyTone brands.

He has won international recognition for his spot work, including CLIO, ADDY, TELE, Golden Lion, and ACE awards.

In addition to commercial production, Matt has performed tours of duty as 2nd Unit DP and Camera Operator on the WB series Everwood, the CBS drama Joan of Arcadia, the Jerry Bruckheimer series Just Legal, and the top-rated CBS series The Mentalist.

His experience with Hollywood features includes camera operation on the major motions pictures The Matrix: Reloaded, Master and Commander, and Mr. and Mrs. Smith.

Matt balances his professional film career with time in the classroom, conducting camera and lighting workshops around the world. He demonstrates production techniques and new technology for ARRI, Panasonic, and SONY. As a founder and arts professor, Matt lent his professional expertise to New York University’s Tisch School of the Arts-Asia.

Matt enthusiastically teamed with Google's Studio G and Google X in Mountain View, CA., assisting in cutting edge R&D on groundbreaking projects like the driverless car and Google Glass along with a wide range of commercial, marketing, and communications applications.

His most recent publication on Digital Cinematography is due to be published by J.Wiley & Sons in 2013.